Undoubtedly, WordPress is the world’s number one content management system to build websites. Today, more than 74 million websites are operating on WordPress’s platform, chosen by many of the top companies and startups. That’s more than 27% of all websites on the internet. One of the clear reasons for choosing it as a website’s platform that it’s free. For startups, it’s good to avail the free benefits, but as your business grows, you need to shift to a premiumWordPress Theme (i.e., paid theme) because as we know, free always has some limitations.
Paid themes often have more functionality over free themes such as features, support, code, and general quality. It’s true that not every free WordPress theme is a bad theme, but it’s also true that every paid theme is not a good theme. With over millions of Themes available online, it is tough to pick the right one according to your needs of business.
How should you decide?
Since your website’s look and feel needs to be consistent to enforce an visual business entity as well as customer experience, you require a perfect theme to create a WordPress blog and stick with it. To avoid pitfalls, we have curated a checklist that’ll help you getting a fully-functional and user-oriented website by choosing a right theme.
Is the Design what you are looking for?
It is imperative while looking for the themes for your business. Its design should match your brand, vision and idea. Most of the time, you won’t find the perfect match for your desired website’s design. At that point, look for the built-in functionality and features of a theme to create a design that you want.
Functionality and Features
WP Themes help you getting a complete “remodel” of your website’s front-end user interface. Not only can you change colors, fonts, icons but also customize minute details like layouts, sliders, etc. Before deciding on a theme, ensure you are getting Page Builder features for customization, extra layouts and page templates that give you options to customize, niche-specific custom pages and custom templates, bundled plugins and much more like:
Cross Browser and Mobile Device Compatibility
With the increasing number of people on the internet using mobile devices, it’s vital to select a theme that is compatible with all kind of phones and tablets. If your theme isn’t mobile responsive, your brilliant UI work won’t have any magical effects on the users.
While you ensure that a theme is responsive, it is also important to check its cross-browser compatibility as people use a different kind of browsers over their phone.
Important: the more ‘feature-packed’ a theme is, the less is the likelihood that all those features would work equally well on all browsers.
While setting up your WordPress website, the first things you are likely to download are plenty of plugins for the multiple needs of a website. Plugins add to the enhanced functionality and look of your website which makes them one of the most important components of building a website. Ensure that you have checked the compatibility of different plugins with the theme.
Most premium WordPress themes support all the major plugins such as W3 Total Cache, Jetpack, Yoast SEO, WooCmmerce, BuddyPress, Ninja Forms, and so on. Some developers offer to check and get back to their client which is an excellent pre-purchase service.
Important: While using different plugins on your website, ensure that none of them conflict with each other because that’ll hamper your website’s performance.
Pre-optimized for Search Engines
Most of the paid themes pay attention to SEO ranking as they use the simple form of coding. It makes it easier for search engine crawlers to easily index your web page and put it in the top searched. For an SEO optimized Theme, look for features like:
- Error: 404 Not Found page
- Custom taxonomies
- Custom pages
- Custom post templates
Important: You can also use various plugins that optimize the website’s ranking.
It is a fact that 7 out of 10 users will leave your site if it takes more than 4 seconds to load. Your website needs to load faster to keep getting traffic. Whenever you are choosing a theme, make sure you check its loading speed on Google Pagespeed Insights and if it’s good then select it. There’s no point in selecting a slow-loading theme.
Important: You can use various caching plugins on your website to enhance the speed of a website. Also, regularly update the plugins you are using and remove the ones that you no longer use on your website.
One of the most prominent features that a theme has to have is its ability to translate the back-end interface of a website. Not to your users but to your team members. Yes, that’s right. Most of the people have it confused with the front-end content. PolyLang compatibility means translating the back-end interface for those members whose native language is not English, making site management a localised experience.
Important: A PolyLang Theme boosts SEO efforts and increases your web page ranking.
Is the cost an issue?
Don’t settle for prices. Remember that hours of work and prowess are poured into a theme that’s set for a particular price. Just ensure few things before purchasing a theme:
- License: Two types of License are offered by a Theme Developer: Personal and Developer’s. A developer’s license will have the support for multiple websites while personal license provides support for only one website.
- Number of Themes: You can choose whether you have to buy one theme or multiple themes. Some developers offer multiple themes at a single price.
- Subscription vs. One Time: Most of the themes come with the subscription which means you’ll pay for a theme and for a full year you’ll receive free support and upgrades. There are also developers who will sell lifetime themes for one set price upfront.
Is Enough Support Available?
Support is why you’re paying for a paid theme. You need someone to help you at every pitfall that you come across on your website. Many will have forums to help but you can still look for these things in a developer:
- Response time of a problem.
- Problem-solving skills.
- What kind of channels do they support? Forums, Phone or Ticketing?
- Theme instructions before using them.
Look For Trustworthy Developer
You need a developer that stays with you throughout your online business over the Internet. For that, you need someone who is reliable, trustworthy and established. Before choosing a developer you can check: Google review, the number of themes, support forums, social media of a developer.
Purchasing a theme is an important decision because your website will be your home on the internet. It’ll reflect your cachet to the worldwide. We hope that this post helps you in your search for a reliable and efficient WordPress theme. If you know some more ways to select the right theme, do let us know in the comment box.
The post How To Choose A Premium WordPress Theme For Your Online Venture appeared first on GetResponse Blog – Online Marketing Tips.
As a kid who was fascinated with the magic store, it’s kind of surprising that I still don’t know how magicians do certain tricks. But it’s probably because as an adult, I’ve spent most of my time trying to master one magic trick:
Making more money appear — both for my PPC agency and for our clients.
How do we do it?
A large part of the magic comes from the landing pages our CRO team designs and tests. And today I want to reveal all the tricks that go into a high-converting landing page to make you the David Copperfield of PPC landing page testing.
(Keep reading below the gifographic for more explanation.)
Geographic specificity: Get more local love
When your PPC campaigns and landing page work together on a geographic level, you unleash serious conversion potential.
To help illustrate, imagine these two scenarios:
- A nationwide PPC campaign that goes to a nationwide landing page
- A city-specific PPC campaign that goes to a city-specific landing page
Which one do you think will perform better?
I think the second would — and we have 100+ clients that would agree. By becoming more granular with your PPC campaigns, you’re able to make the visitor believe that you’re local (even if you’re not).
Take this example of using geographic-specific area code phone numbers on landing pages versus a generic 800 number:
And phone numbers are only a start. Test geographically-specific PPC ad copy, landing page headlines and even visuals.
We use Unbounce’s Dynamic Text Replacement (DTR) to help us easily launch dynamic landing pages and prevent traffic dilution that slows down statistical significance.
Which brings us to our next trick…
Dynamic text replacement: Less work, more fun
Dynamic text replacement allows you to swap out the text on your landing page with keywords from your PPC campaigns.
By making small adjustments to your PPC campaign URLs, you can make one landing page specific to hundreds of keywords you’re bidding on, resulting in a landing page that show exactly what visitors searched for:
Here’s an example of an outdoors company using DTR to “magically” create super-relevant landing pages.
If the user searched for “hiking backpack,” this is the landing page they’ll see:
And if they searched for “trekking backpack”?
Notice how nothing changed but the text on those two pages?
Read a full explanation of this “magic trick” here.
Multi-step landing pages
You’ve heard how reducing the amount of form fields will help improve your conversion rates, right?
But what if I told you that there’s a way to add more fields (thereby better qualifying prospects) while still improving conversion rates?
That’s some true David Copperfield s*** right there.
Multi-step landing pages can help you achieve just this by asking for a little information upfront, then progressively asking for more and more. Dr. Robert Cialdini, author of Influence: The Power of Persuasasion, explains that this technique works because of a principle he calls Commitment and Consistency:
On our own landing pages, we start by asking questions that are easy to answer, and then progressively get more personal.
We’ve found that these “micro conversions” make it more likely for the prospect to then later fill out more personal details such as their name and contact information:
Call to action temperature testing
A common mistake a lot of our clients make prior to working with us is that they use the same call to action for all their PPC traffic: search, social, video and display.
This is problematic because different types of PPC traffic have different levels of intent.
For example, people seeing your ads through the Search Network can be people really close to converting (depending on keyword intent), but the Display Network typically has visitors who are a few steps behind. (I wrote about this on the Unbounce blog before.)
If a certain PPC channel isn’t converting for you, sometimes switching up the offer — and the call to action — can make all the difference.
We’ve found that the offers on the left work well for cold leads, whereas the offers on the right work better for warm leads:
As with most PPC tactics, this requires a bit of testing. And don’t forget to have a means of nurturing cold leads down the funnel.
Local visuals: Make ‘em feel at home
Remember how you can improve conversion rates by changing phone numbers and headlines to appear more local to the visitor’s location?
You can also do that with your hero shot and other visuals you’re using on your landing page.
We ran a test for a roofing company who advertised in several states. Because we were able to split up the PPC traffic based on geography, we were able to funnel all visitors to a dedicated landing with visuals that matched the local feel:
Conversion rates increased by 22%.
It seems so simple, yet it’s a bit of work to set up.
But the payoff is immense.
Hidden fields sales tracking
This very moment, you’re likely bidding on multi intent keywords that may bring you conversions (leads, demos, or trials), but will never turn into sales.
But with hidden fields sales tracking like Google’s ValueTrack parameters, you’re able to create hidden fields on your landing page to capture lead information, along with other nifty data, like:
- The keyword they typed in
- The device they were using
- The landing page URL they converted on
- The geographic location they were in
With your CRM lead entry that now has all that additional bulleted info, you’re able to go back to your PPC accounts and learn not just what keyword gave you the lead, but what keyword gave you the sale — in other words, which of your keywords have the highest closing rate.
With that information, you’ll find that you’re able to afford higher CPAs for certain conversions compared to others, and this will ultimately help you get higher volumes of the right type of conversions.
How’d you do that?
PPC landing page testing can be complex, but these few tricks above are what help us double the performance for our clients.
These tips will help you customize your landing pages, resulting in better marketing experiences that convert better.
So you can pull more rabbits conversions out of your hat PPC campaigns.
Embed this gifographic on your site (copy and paste the code).
Original Source: PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]
I take it you are. More so with top retailers, such as Wal-mart and Amazon enjoying explosive profits last year, as they calculatedly threw open their online stores to heavy online holiday discounts and promotions, way before its own offline stores got a feel of it.
But, more importantly, because customers are expected to gatecrash the online stores – about 160 million prospective customers, this holiday season. All the more reason to believe that your online store would be ready and your promotional checklist for 2016 brushed-up and bright – bubbling with fresh new ideas and events, to ensure you turn all the crests and troughs in your favor.
- Creating holiday-centric landing pages – Check
- Setting up an automated holiday e-mailers – Check
- Chalking out a detailed content strategy – Check
- Mobile-friendly website page – Check
But then again, have you included the following in your must-do checklist:
- Chinese Singles Day – ?
- Podcasting – ?
- Creating several holiday landing pages – ?
- Stock clearance sale – ?
Nope? Then read on. These are some of the just-in strategies that could help turn the holiday tide in your favor.
Ok. Ready. Here we go:
1. Single Out ‘Singles Day’
No doubt Singles Day is a Chinese festival, just like we celebrate Valentine’s Day in other parts of the world. But then, what raises every marketer’s eyebrows is the phenomenal online sales this festival managed to garner in China last year. According to Business Insider, this made-up Chinese holiday helped Alibaba rake in $5 billion during the first 90 minutes of the sale, totaling $14.3 billion in just 24 hours. The eye-popping sales this shopping extravaganza happened to generate has put this festival in a far superior league as opposed to standard online money-minting festivals such as Black Friday and Cyber Monday.
Stats that matter
- $2.74 billion. The revenue generated from Black Friday 2015. The day is marked to be the biggest online revenue day in the U.S. history.
- $14.3 billion. The revenue from Singles Day in China on 11/11 in 2015.
- $2.9 billion. The revenue from mobile devices alone within the first hour of Singles Day 2015.
Taking a leaf out of Alibaba’s book, the U.S. eCommerce giants such as Amazon and Walmart might as well include 11/11 in their promotional calendars and make a big business deal of it.
So, what’s stopping you?
2. Look Back To Look Forward
Simply put, wrap your head around the previous year’s data and figure out which medium proved more profitable to you for conversions, whether it was email marketing, paid search, or social media. Once you have spotted your strongest strategy, discover ways to make the most of it. Say, if it was paid search that helped you hold your own despite the rocky tides, then paid search it is for this year as well.
Nonetheless, don’t follow the herd. See what suits you better and bet at least your year’s saving on it, if not more.
3. Podcasting Is The New Black
Podcasting is becoming popular. With technological advances and evolving user behavior, monthly podcast listenership has gone up, drastically. As Jay Baer of Convince and Convert clearly points out in The 5 Key 2016 Podcast Statistics:
The podcast audience is 57 million Americans in total. And while Twitter has more members than that (many more, actually) the research shows their active user base is on-par with the overall podcast audience.
So, it’s time businesses get into the podcast wagon straight away.
Despite the fact that the podcast ecosystem isn’t evolved enough to offer performance-based advertising, but then again, as a branding and awareness tool, one could leverage podcast advertising and even use the regular podcast content to influence shoppers to buy.
4. Cook Up A Storm For Landing Pages
If anything, build several holiday-centric landing pages before the actual holiday season sets in, and then go ahead and A/B test their effectiveness. This helps you separate the proverbial wheat from the chaff. Once you have identified the top performing pages from the non-performing ones, divert the traffic to those that are doing well.
This will ensure that you have a perfect page and a large group of people to target when the holiday season actually sets in.
Wishpond’s How Many Landing Pages Do I Need on My Website clearly elucidates the benefits of setting up several landing pages.
Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.
So, you see, the more the merrier for landing pages.
5. Optimize Your eCommerce Site
Not much in terms navigation. But more in terms of holiday look and feel. Come up with banners and ads that have a holiday feel. Speed up the checkout process. Also, apply for EV/SSL certification beforehand. What’s more, consider staffing up and buying a tool, that sets reorder points. This would ensure you have the least required stock, but more importantly triggers an alarm when it goes below the required threshold.
6. Take Stock And Plan A Clearance Sale
If you have got stock on hand that’s due past its sell-by date, holidays are the best time to get rid of them. So concoct strategies to get this stock out of your way before the New Year booms in. Say, for instance, you could bundle slow moving products with fast moving ones. Or you could put your charitable side on display by giving away some products for free. After all, Christmas is a season of giving. Isn’t it? And, yes, you could generate word of mouth publicity for your brand as well.
In case, money is on your mind, do one thing? Ask your customers to ‘recommend a friend’ in return for a free gift. This would, to say the least, broaden your database of online customers, which you could cash in on when the holiday season is right at your doorsteps.
As the holiday hurricane slowly but steadily gathers speed, it makes sense for online businesses, to pay immediate attention to each of these strategies, besides the traditional stuff. Be assured, it’s going to rock your eCommerce sales this holiday season.
Could you think of any other game-changer strategies that could be included in this post?
The post The Holiday Hurricane Is Set To Hit Online Stores Soon. Are you ready? appeared first on GetResponse Blog – Online Marketing Tips.