10 Proven Ways To Improve Your Facebook Marketing Strategies

It wasn’t a long time ago when businesses were skeptical of whether they could use Facebook to increase their business. Even if businesses knew the potential of Facebook to reach across to their customers, they would be reluctant to spend their marketing dollars.

How are we going to measure the ROI of social media? Is there a successfully proven marketing strategy on Facebook? How can I be active on Facebook when I have a business to run?

These were some of the questions that would trouble the minds of many businesses owners, entrepreneurs and company board of directors.

According to Facebook’s recent quarterly results, there are 60 million businesses that are using Facebook pages to promote their business. Facebook made a smart move to acquire Instagram because Facebook and Instagram have become the mobile presence for business.

So many businesses have seen an increase in revenue due to the successful execution of Facebook marketing strategies. This would not have been possible by randomly doing some posts on Facebook.

After you have read this article you will have some of the best-proven ways to improve your Facebook marketing strategies.

1) Describe objectives and key results

The most important part of any journey is to know the destination that we want to go from where we are present. Say we have packed our bags, loaded our stuff in the car and ready to go. But till the time we do not know the destination we cannot go ahead. We will be lost.

So, before you start your social media marketing journey, first it is important to define clearly where you want to go and the results you want to reach. If you do not know where you want to drive your business with this awesome marketing vehicle of Facebook, then your efforts are doomed.

Every brand is unique and you might have unique objectives for your brand. Some common key objectives and results of a company that might help you to define yours are:

  • Building brand awareness
  • Get leads and drive sales
  • Customer feedback
  • Product familiarization
  • Online reputation management
  • Be closer to the customer

Once you have defined objectives for your brand, you can move ahead to understand your customer avatar.

 

2) Understand your target audience

You cannot sell an Xbox to a busy housewife who might barely have time to watch her favorite TV series after she has prepared dinner for the family. Similarly, you cannot sell a dishwasher to a 12-year-old kid who probably loves skateboarding. This will only waste your time and money.

To be successful in your Facebook marketing strategy you need to know your audience. Your product or service have to reach the attention of the right customers.

Hence we clearly need to define who is our target audience. Once you know your audience, you can stay relevant and provide valuable content to your customer.

 

3) Perfectly time your content

Nothing is more important than timing in your marketing. Your content might fail to capture the viewer’s attention if you fail to reach the audience during the relevant time.

Timing your Facebook content depends on the time your audience is online. There are various suitable timings for scheduling social media content based on the social media platform you have chosen.

 

calendar

 

For Facebook, the best times to post are on Thursday and Friday. The engagement level of Facebook users with the content is low from Monday through Wednesday. Also, it is best to avoid posting during the weekends.

Early afternoon is the best time to post with 1pm-4pm being the ideal time. Traffic builds after 9am and peaks at 3pm. During or after lunch is the favorable time to post because people generally are lazy after food. At work, people feel sleepy so they get on Facebook to have some fun.

 

4) Provide valuable content

The very best method many marketers use to gain trust and confidence of the audience is by sharing valuable content. The content is shared for free and with no-strings attached.

Your audience will not only be hooked to your awesome free content but he will be coming back for more. You content needs to be fun, interactive and valuable.

Try sharing a visually attractive image, visual content is seen to have more engagement than posts without any visuals. Even if you are sharing updates to your audience about your industry, visual content seen to have higher interaction level.

Take newsletters, pdfs, eBooks and other marketing collaterals to create a series of how-to tips that adds value to the audience. Keep a planned way to post valuable content on a regular basis and the user will be hooked.

 

5) Create interactive posts

You will need to know the most important keywords that are relevant to your business and create highly interactive posts on them.

To get your audience talking on the core topics of your business you need to create very highly interactive posts that will give people something to talk about.

While your goal is to provide an entertaining space for the audience, you want to get the valuable feedback from the customer. Interactive posts can be fun and you can show the benefits or uses of your product in a fun, interactive way that your customers will love.

 

oreo

 

The Facebook page of Oreo does really well while creating fun, interactive posts. You might want to get some inspiration to get your creative juices flowing.

 

6) Crowdsource your answers

One of the key benefits of crowdsourcing your answers is that they help to drive customer engagement of the Facebook page. You will not only increase your customer engagement but in the process also create crowdsourced content for your brand.

Create a poll or a photo contest and ask your Facebook fans for their feedback. People love to talk about themselves, as soon as you ask the users point of view, the user is excited to draw his opinion.

 

marketing

 

You can use to get valuable feedback on your product, get testimonials, photos with your products. A simple photo contest, executed correctly, can drive results.

 

7) Run Facebook contests

Similar to crowdsourcing your answers, you can run a Facebook contest to increase the engagement of your page with your customers.

You can give out free giveaways to a few winners of the contest. Who doesn’t like free things? This will lure the customers to participate in the contest and at the end of the contest, you will have a lot of user-generated content. The cost of the giveaway will be much lesser to the revenue you will be able to generate or the Page engagement level you will receive.

 

paris-hilton

 

The Paris Hilton’s public page hosted this contest to increase the engagement of her page.

 

8) Use Facebook ads

Another quick way to reach your desired target audience is to use Facebook advertising. You will be able to quickly show your most important content to the targeted audience and drive the required conversions within a specified time period of the campaign.

The amount of marketing dollars you spent is directly related to the number of views or impressions you want to receive.

Facebook ads is clearly a favorite of many marketers to promote their business pages. Also, the audience mapping of Facebook is really good to target your audience very specifically.

 

9. Measure the effectiveness of your Facebook campaign

After you have put all the effort in creating and posting your content, you will need to measure the success of your Facebook campaign.

A really effective way to measuring your results is to create a landing page for your campaign and drive the traffic to your page to get the required conversion.

 

screenshot2

 

Once you analyze the results of your campaign using the analytics on your landing page you will be able to scope the success of your efforts.

 

10. Create a strategy, a system, and automate your Facebook marketing

Last but not least, after you have executed, measured and seen the results of your marketing efforts, you need to make a organize what has worked for you and optimize your plan each time.

 

screenshot6

 

However, Wednesday and Thursday being the ideal days to post are the selected days for posting in the above schedule. Wednesday has four posts scheduled because Wednesday gets the most number of engagements.

The timing of your post is essential, hence scheduling your posts on Facebook is an ideal way to get engagement on your posts. By scheduling your posts you will be able to post at the very specific times and not miss out on any posts. You will be able to monitor the posts and analyze the engagement on your posts.

 

Finally

As the saying goes, Rome wasn’t built in a day. Similarly, to be successful in Facebook marketing will take some time and effort. But, with these proven ways to improve your Facebook Marketing Strategies you can start your journey right now and you’re on your way to create the buzz you need for your business.

 

Back to you

I’d love to know what you think about my post. Please use the comment section below to share your thoughts and views.

The post 10 Proven Ways To Improve Your Facebook Marketing Strategies appeared first on GetResponse Blog – Online Marketing Tips.

Four Consumer Behavior Secrets That Will Take Your Marketing To The Next Level

Have you ever noticed that some marketing campaigns have an elegance and sophistication to them that make them much more effective and powerful than other campaigns? You can probably think of a few examples of these great campaigns – their messaging, design and branding are so well crafted that they generate significantly more sales and revenues for the brands they support.

Think of the Apple computer campaigns. Every new campaign launched by Apple has a style and approach that separates them from competing campaigns from Dell, Microsoft, HP and others.

Coca-Cola also runs campaigns that have this kind of impact. To see what I’m talking about, click on the Happiness Machine YouTube video below that Coca-Cola ran a few years ago.

 

Do you wish your marketing campaigns were as effective as the ones created by Apple, Coca-Cola and others? Most people think the secret to these campaigns has to do with having big budgets or hiring expensive ad agencies – things that are out of reach for the average business.

But that’s not entirely true. In fact, you can employ the same techniques the big companies do. You just have to learn the consumer secrets that they already know.

The good news is that the big corporations don’t have special rights to these secrets. In fact, you can use them when you design your next marketing automation, social media, or digital marketing campaign. What are they? Let’s take a look:

 

Secret 1: Consumers don’t care about you. They only care about themselves

It surprises me (and probably surprises you, too) how often brands focus on their product/service rather than on their consumers’ pain points.

The starting point for any effective marketing campaign (via marketing automation or otherwise) is to get inside the mind of the consumer. By understanding the psychology of your prospect’s needs, you can provide solutions to their pain points.

When Apple was busy re-defining our concept of marketing, they didn’t promote the speed of their computer chips or the quality of their hardware. Instead, they focused on what consumers wanted most – a computer that was easy to use.

By getting inside the mind of their prospect and leveraging those insights, Apple was able to identify the key driver for their future success and, as part of the process, become the most valuable company in the world.

 

Secret 2: People want what they can’t have

This is known as the Scarcity Effect, and it’s used very effectively in the wine industry. Do you know what makes a bottle of 2009 Sequoia Grove Cambium worth $140 a bottle?

Is it because it tastes 10 times better than a $14 bottle of Root One? Nope. In fact, it might only taste 20% or 30% better than a bottle of Root One, even though it costs 10 times more.

The truth is that the cost has less to do with the quality and more to do with the scarcity of the wine – Sequoia Grove is a limited edition wine that’s very hard to come by.

The owners of the wine know this, so they use the Scarcity Effect to jack up the price. How can you use the same technique for your business? Great question. Let’s say you’re selling a product for $20 and you’ve sold it at that price for 2 years.

You can’t simply go out and say, “Our product is now hard to come by, so we’re increasing the price!” But you can say, “For the next 24 hours, our product is available for $15. Get them while they last!”

By temporarily adjusting your pricing, you’re effectively manufacturing scarcity, which can have almost as much impact as having true scarcity.

 

customers

 

Secret 3: People don’t want more choices, they want fewer choices

This secret is called the Paradox of Choice. Normally, we would assume that people respond better to more variety, not less variety. In other words, if we provide them mint toothpaste, they’ll probably like having the varieties of cherry toothpaste and lime toothpaste, too.

That sounds plausible, but studies have shown that after a certain number of finite choices, the consumer’s brain gets overloaded. In other words, the more choices there’re, the less likely they’re to make a decision.

Let’s say that you’re using GetResponse to promote a webinar to your e-newsletter subscribers. You might think that offering 7 different opportunities to watch the webinar would be much more effective than offering just 2. But studies have shown that in some industries, more than 3 options for a product or service actually inhibits sales rather than increases sales.

Remember back when you could buy Coca-Cola, Diet Coke, Caffeine Free Coke, Cherry Coke, Sugar Free Caffeine Free Coke and a whole slew of other options? They don’t do that anymore – Coca-Cola has gotten rid of many of those options, partly due to the effect of the Paradox of Choice.

 

Secret 4:  People buy for emotional reasons then rationalize their purchase with logic

Why do people buy $10,000 Rolex watches? Is it because Rolex watches tell better time? Or is it because of the way Rolex watches make their owners feel?

The correct answer, of course, is that Rolex watches make their owners feel special. But if you ask a Rolex owner why they bought a $10,000 watch, they won’t talk about the emotional benefits. Instead, they talk about the logical features of the watch.

This happens with a lot of products – cars, fancy soap, even Starbucks coffee. The important thing is to remember that it can be used to help sell your product or service, too.

I know what you’re saying – “I work in the B2B world and the example you gave is for the B2C world.”

Not so fast – Delta Airlines, Apple Computers and even the Ritz-Carlton Hotel Group all exist in a highly-competitive, overly-commoditized B2B environment, but each one of those brands has been able to leverage the way they make customers feel in order to charge higher prices than their competitors.

 

The bottom-line

In the end, no matter what you’re selling, whether it’s copiers, professional services, hotel rooms or whatever, consumers behave and respond to certain triggers. If you understand consumer behavior, you can leverage those insights and apply them to your next marketing automation, social media or digital marketing campaign. Good luck!

The post Four Consumer Behavior Secrets That Will Take Your Marketing To The Next Level appeared first on GetResponse Blog – Online Marketing Tips.

What You Need to Know About Google Maps’ Promoted Pins

promoted-pins-featured-image-650
Image via Shutterstock.

According to the most recent numbers, about one billion people around the world have downloaded Google Maps and use it to reach 1.5 billion destinations each year.

That’s a lot of searches and web traffic. But of equal interest to Google and its customers is foot traffic. Shopping online is great, but forecasts indicate 90 percent of retail sales will happen in physical stores rather than online, and half of smartphone users who search for something locally will end up visiting a retail location within 24 hours.

The latest update to Google Maps is called promoted pins. Google hopes it will help bridge the gap between online traffic and foot traffic. It will give local businesses an opportunity to have their voices heard in a new way and take advantage of our glorious, mobile-first future.

So what are promoted pins and why should you care?

If you’re a Google Maps user, and you probably are, you’re likely already intimately familiar with the ordinary red “pins.” These indicate nearby landmarks, businesses or other places of interest.

Promoted pins will provide a handy contrast, as they now come in royal purple — allowing your business to very visibly stand out from the rest of the locations in your area.

But drawing the eye with fresh new colors is just the start of it.

When you perform a search for, say, children’s bicycles, you might see promoted pins from Toys ‘R Us or other local toy stores populating the top of your search results.

These will also be accompanied by promotions and coupons tailored precisely to your search history. Maybe it’ll be a $5 off coupon for that bike, or, in a different search, $1 off your Grande Mocha Whatever from Starbucks.

promoted-pins-phone

Sounds exciting, yes?

What do you need to get started?

Naturally, you’ll need to do a little bit of work before you can get your own promoted pins off the ground.

First and foremost, if you haven’t already, you’ll need to have your business officially verified by Google. This can take a week or two, and involves receiving a postcard at your physical location to verify the address you’ve provided actually exists, and matches up with existing USPS records.

But to enable promoted pins specifically, you’ll also need to meet Google’s advertiser eligibility requirements and enable “location extensions” in AdWords. This involves linking your Google My Business account to your Adwords account. You can do this by following these steps:

  1. Sign into your AdWords account and go to the “Ad Extensions” tab.
    ad-extensions
  2. Select the “View: Location Extensions” option from this dropdown menu:
    location-extensions
  3. Click “+ Extension” and you’ll be asked to link your Google My Business account.
    screen-shot-2016-09-20-at-2-43-50-pm

Want to learn about using landing pages for PPC?

Download this ebook and become an expert at designing high-converting landing pages for your PPC campaigns.

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Planning your promoted pins strategy

Local businesses will be charged per click for their participation in promoted pins. But just what constitutes a “click”? Here’s the rundown:

  • “Click-to-call” actions on your smartphone
  • “Get directions” interactions
  • “Get location” clicks

Knowing this, how much of your PPC spend should be directed at promoted pins?

Like many other aspects of online marketing and digital advertising, some strategies are simply going to be more effective for certain industries than others. For example, I could see promoted pins working really well for drugstores, gas stations or restaurants – places that people tend to frequent often, even when traveling.

However, I don’t see promoted pins being overly beneficial for places like colleges or event venues. People do extensive research and planning when spending money with these organizations, and buying decisions are influenced by many, many other factors outside of location or even pricing.

To put it simply, there’s not going to be a magic percentage of PPC spend you can put towards promoted pins to get your ideal results.

You’ll need to play around with this new feature and gradually adjust how much money you want to allocate to it after a few months of testing. I will say that I don’t think a promoted pins budget should be a majority part of any organization’s PPC spend, but you can pick a starting budget based on your past successes with PPC and adjust said budget up or down as you start to see results.

In other words, budgeting for your local search campaign in Google Maps shouldn’t feel at all out of step with other forms of digital advertising that charge according to the traffic you generate.

Tracking your promoted pins campaign

All of this is pretty academic if you don’t have access to real-time data about your promoted pins, along with the traffic they’re generating and some key information about who’s interacting with them.

Here’s how to access the traffic data for your promoted pins campaign:

  1. Sign into your AdWords account and go to “Campaigns”:
    adwords-promoted-pins-campaigns
  2. Click “Segment,” then “Click type”:
    adwords-promoted-pins-segments-ad-types

That should bring you to the all-important data about the types of traffic your promoted pins are bringing in. This traffic might show up in a breakdown similar to your normal “Local” PPC ad analytics, with data for click-to-call, driving directions and location detail actions taken:

mobile-clicks-to-call-promotedpins

What you find there will be the key to tailoring your hyperlocal marketing approach in the months and years ahead.

Sales funnelling from Google Maps

How can you turn your promoted pins into real sales? How do prospective customers become, you know, customers?

The key is hyperlocal marketing, which is marketing tailored to a very small geographic area, such as a single zip code, neighborhood or city.

People are already shopping locally. Your job is merely to make sure they visit your establishment and not somebody else’s. Promoted pins should make this easier than ever, by letting you cater directly to the people who are most likely to visit your business in the first place.

Promoted pins also encourage — even require — you to stay up-to-date with what people in your area are actually searching for.

You’ll be able to optimize your business’ page within Google Maps to reflect the language people are using to find you. Just like you would do keyword analysis and competitor research for your main website, you can take the information you learn about how people find you on Google Maps and apply it to your Google My Business page or promoted pins ads.

This whole process is like a snowball that just needs one gentle push to get started.

One national brand that figured this out early is PetSmart. It learned how to tie together data from its search ads with data from Google’s Store Visits. It found that between 10 and 18 percent of folks who clicked on its ads ended up inside a PetSmart store within a month. PetSmart used this information to make more informed budgeting decisions for their online marketing strategies moving forward, and was able to provide data driven proof of the value in search ads for their merchandising partners.

It’s this ability to truly understand the customer “journey” that really speaks to the usefulness of promoted pins.

Quick bonus tip: Be transparent about inventory

Here’s one more key action you’ll need to take, if you haven’t already: Become super transparent about the products you have in stock. One in four mobile users avoids visiting brick-and-mortar stores because they fret over the product, or products, they’re searching for not being in stock.

Fortunately, Google’s already developed a way for companies to do this: local product inventory feeds. This is a list of all the products you sell in each of your stores, and you can choose to update your full product inventory or only the products whose inventories have changed that day. Inventory feeds help consumers feel more confident that they can find what they’re looking for at your store, and that they won’t arrive to find said item out of stock.

When done in conjunction with promoted pins, inventory feeds assure potential customers that a product is actually in stock and that it can be found at a location in their immediate area.

How promoted pins can help you

If you’ve read this far, you’re probably one of two types of people:

  1. You’re excited to dig into the nitty gritty of a new type of ad platform, and you’re ready to see what kind of return on investment this can bring to your local business
  2. You’re fretting over yet another skill set you need to learn to keep your business viable in an increasingly digital-minded world.

Though, the perfectly sane businessperson probably falls somewhere in between.

It’s true. There are a couple little tricks you’ll have to pick up before you have your promoted pins strategy up and running and actually delivering real-world results.

But for the most part, we think you’ll find the process actually dovetails pretty nicely with what you’re already familiar with. AdWords is an established platform, and promoted pins is an offshoot of that. You were always going to have to become savvy with local marketing to survive and thrive. It was inevitable. And, thankfully, Google has made it pretty easy to get started.

Original Source: What You Need to Know About Google Maps’ Promoted Pins

How To Keep Your Marketing Automation Campaigns More Personal

Marketing automation has been proven to increase qualified leads by up to 451%. But how do you achieve those results without sounding like a pre-recorded robot? Automation tools are great for decreasing the workload while providing some pretty outstanding results, but maintaining a personal connection can sometimes prove to be quite challenging.

Here are some insights and tips that can help your business tackle some redundant tasks with measured results, while maintaining a tight-knit connection with your target audience.

From its very definition, marketing automation immediately brings red flags to the minds of those who are in search for more personal results. Having said that, personal connection is still possible while leveraging these tools. Don’t try to look at them as a marketing terminator force, but as tools which can boost business and marketing efficiency.

So rather than writing off marketing automation, take a look at how you can make your next campaign more efficient while still maintaining that personal touch.

 

What is marketing automation

Marketing automation enables brands to leverage their marketing efforts, especially email marketing campaigns and social media activities. The ultimate purpose of marketing automation is to make the life of marketers easier.

While some people still think marketing automation removes the personal touch, I may beg to differ; it doesn’t have to be that way. In fact when used correctly, marketing automation can actually help build personal connection with a posstive impact on return on investment.

Haven’t you sold anything yet? You should have, because marketing automation does just that… sell! Don’t you believe it? Check out these statistics which illustrates the incredible power of marketing automation:

  • Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. – Nucleus Research
  • Research shows that businesses who use marketing automation to nurture prospects experience a 451% increase in qualified leads. – Business2Community
  • All time high “marketing automation” searches on search engines, shows it’s relevancy to the current marketing strategies. – Google
  • In 2015, marketing automation generated more than 4,000 leads, while e-mail software generated half of the number. – Statista
  • Nearly a quarter of B2B businesses are still not using marketing automation at all, which shows that the future potential to expand. – Smart Insights

 

how-to-make-marketing-automation-campaigns-personal-013

Image Source: Smartinsights.com

 

Marketing automation can be used for generating more leads, qualifying and prioritizing your leads, nurturing contacts, managing email marketing campaigns, posting social media campaigns, and reporting the success of your campaigns. All of which should be personalized for more glowing results. Here are a few of the top tools in the industry:

  • Oracle
  • SalesForce

 

Successful marketing automation

Of course, the success of marketing automation translated into a personal response largely depends on the technique of those using it. To drive the best result, you need to have a strategy in place incorporated with relevant keywords, targeted lists and a call-to-action.

  • Unica
  • Intercom

Many companies have deployed some kind of marketing automation to improve productivity and growth. The chart below shows how marketing automation can help your business succeed:

 

how-to-make-marketing-automation-campaigns-personal-025

Image Source: Emailmonday.com

 

Target your Ideal Audience

One of the ways that marketing automation can be personalized is through targeting your ideal audience. Before you start your campaign, make sure your branded content and the tone of your storytelling resonate with your target audience.

Color palettes, fonts, voice and the platforms you choose to communicate with your audience are part of your storytelling process; and that story is what will make a personal connection with your ideal customer. Get to their level, use their lingo and don’t forget to have some fun.

Just as you don’t talk strictly business with your friends, creating a personal connection with your potential customers goes deeper than just shoving your products and content down their throats. They should feel that your content was crafted exclusively for their taste and lifestyle.

 

Create targeted lists instead of buying email lists

Just as a department store isn’t the best place to find gourmet jams, a bulk-buy of email lists is going to leave you with a rather too broad target audience. How can you create a personalized email to communicate with people whom you don’t know at all? Instead, work on a creating a targeted list for your automated email marketing campaigns. These people are more likely to be interested and enthusiastic about what you have to offer.

Reaching people is great but reaching people that couldn’t care less about your product or service is pointless; such approach is extremely impersonal, unlikely to deliver results, and frankly it’s spammy.

 

Choose your words carefully

Have you defined your tone of voice? Perhaps the most important contributing factor to personalizing marketing automation is speaking with the right tone of voice. Whether it’s on social media, email or traditional campaigns… Connecting with your ideal audience requires you to get to their level and speak their language. Because there’s nothing personal about “Dear Sir”, “To Whom It May Concern”, or “Go to our site.”

Let’s face it – people’s inboxes and social media feeds are flooded on a daily basis. By making your marketing messages personalized you’re more likely to stand out and grab the attention of your potential reader.

 

Follow up and build real relationships

Do you have access to the right tools? Do you know what to measure? Are you consistent in your tone, language and brand assets? A personal connection doesn’t stop there. Once you get a bite, don’t send robotic response to your new fans and connections. Follow up with them in real time. No, this doesn’t mean you need to hand-write notes to each of your new site visitors but, they deserve a sincere thank you, as a follow up, and showing them that you’re interested in building a real relationship.

 

Conclusion

Here’s the takeaway you need to know for more personalized automated marketing campaigns.

  • Understand the stats and important KPIs
  • Know the tools that are right for you based on your measure of success
  • Consult a marketing companies for expert guidance as “how to” take advantage of marketing automation
  • Target your ideal audience through storytelling and compelling content
  • Create targeted lists instead of buying email lists
  • Choose your words carefully
  • Follow up and build real relationships

Keep the aforementioned tactics in mind when reaching out if you want to increase sales leads and productivity.

The post How To Keep Your Marketing Automation Campaigns More Personal appeared first on GetResponse Blog – Online Marketing Tips.

The Role Of Employees In Brand Marketing

What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand’s marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company:

A little math hints at the potential. Suppose you’re a mid-sized company with a total of 5,000 followers altogether on Twitter, Facebook, Instagram, and LinkedIn. Now, let’s say you have 100 employees, each with (a relatively modest) 250 followers of their own, for a total of 25,000 unique followers. By asking your employees to share messages, you can boost your audience (at least on paper) from 5,000 to 30,000 – Instantly.

Holmes adds, “It isn’t just a numbers game, of course. Word-of-mouth messages from friends and colleagues are widely seen as more relevant and trustworthy than social media blasts from corporate accounts.

In other words, employees can be an important role for spreading the word about your brand. But, how can you get your employees in on the fun? Give these tactics a try.

 

Gather ideas

Your employees are full of incredible ideas that they’re more than willing to share and initiate. Whether if it’s launching a new campaign on a trending social platform or creating a fresh content marketing strategy, don’t shut down any ideas that your team members have.

Frequently gather ideas from your team by sending out surveys or allowing time at the end of your weekly meetings for a round-table discussion.

 

Encourage everyone to blog

There’s no denying that blogging is one of the best ways to generate leads, spread brand awareness and prove that you’re an industry thought leader. The problem with blogging is that it can be difficult to handle the creating, writing, and publishing of daily blog posts. This is why you should get your employees involved.

Not only does this help decrease your workload, it also gives you the chance to showcase different viewpoints and allows employees to share their knowledge and expertise in their respective fields.

Most importantly, you can be certain that your employees are going to share their latest blog post with their friends and families.

Eventually, you could take all of this amazing written content and publish an eBook or Whitepaper that was composed entirely by your employees.

 

Let them be social

Besides writing blog posts, you can reach a new audience and strengthen your brand by allowing your team to create amazing content and share it on their social media channels.

If you need some inspiration, here are several ideas to get you started;

  • Let employees make videos, such as behind-the-scenes clips or humorous music videos that show your brand’s quirky side and post them on YouTube.
  • Have several employees start a weekly or monthly podcast where they discuss the latest industry trends.
  • Ask employees to post pictures onto Instagram or Pinterest. This could be an image from the annual office Holiday party or a DIY project.
  • Encourage employees to ask and answer questions on LinkedIn groups and forums, as well as Quora and Reddit.
  • Have your most socially active employees share content like a relevant article related to your industry or converse with customers and influencers.

Besides social media, if there’re employees who are excellent public speakers then place them in front of a crowd. Whether it’s letting them host a webinar or sending them to a leading industry event to speak, this is a great way to improve your brand’s authority. As an added bonus, your employees can do a little networking when traveling.

 

brand

 

The project X-rays series

This is an idea encouraged by Jay Acunzo at NextViewVC, but Jonathan Blank states on Marketing Land that project x-rays “ensure we’re producing content that consumers want to hear about and what we, as brands, want to talk about.” Blank adds:

We’re not talking directly about the awesomeness of our products and features. Instead, we’re talking about the awesome lessons we learned about what consumers need as we developed a product or feature.

If you want to use this technique, you need to do the following:

  • Create a template that explains the case for the change.
  • Create another template that describes what did and didn’t work.
  • Establish guidelines for review.

 

Establish employee volunteer programs

You and your employees should decide on a volunteer program together. Whether it’s opening a soup kitchen or cleaning up a local park. This is a great opportunity for you and your employees to share your values, while giving back to the community at the same time.

Additionally, volunteer programs strengthens your ties to your employees, the community, allows you to work with potential customers, and gives you, your team, their friends and family a common goal to achieve.

 

How to get your employees on-board

Want to get all of your staff involved with your brand’s marketing efforts? Here are the best tactics that you should employ:

  • Hire employees who are good fit with your brand and culture. This means that they should share the same values as you do.
  • Encourage and reward employees who take initiative.
  • Clearly define your brand to your employees by aligning the mission statement, core company values and key message of the company.
  • Make sure that everyone is on the same page when it comes to goals.
  • Launch an incentive program to show that you appreciate your employees hard work.
  • Let your employees be themselves and capitalize on their personal brands.
  • Provide them with the right tools and training.
  • Create a positive work environment
  • Evaluate and tweak the campaigns as needed

 

Back to you

What do you think? Please use the comment section below to share your thoughts.

The post The Role Of Employees In Brand Marketing appeared first on GetResponse Blog – Online Marketing Tips.