A Simple Formula For Writing The Perfect Blog Post

Blogging is at the core of today’s online businesses, and you too should be producing high quality content which educates your audience and also helps them resolve the issues they might face. It’s necessary for your company to have a blog and publish articles on a regular basis.

However, apart from knowing what to write about, you should also learn what the correct content structure for maximizing your blog performance is. Without the right approach and plan, it’s likely you’ll be stuck with a great concept, without knowing how to express it.

Today you’re going to find out how you can use a helpful formula to create the perfect article that will allow you to convey your content in the most compelling way. Let’s dive in!


Data-driven content ideas

First of all you need to come up with content ideas for the next three months. Once you have your list of strategically chosen topics, create a schedule or a calendar calendar. This will organize your workflow and let you focus on writing timely content.

The process of generating ideas for blog posts should be based on:

  • your keywords list
  • competitor analysis
  • market trends
  • and your buyers’ expectations

All these factors are equally important upon implementing your strategy. Make sure you don’t skip anything mentioned above. It’s best to aim for evergreen content ideas because they will never go out of style and will continually drive organic traffic. Once you know what to write about, you can wrap it around the right structure to create the perfect blog post.


The one and only – headline

What gets read more than anything else on your site is the headline. Hence, you ought to become a master in headline writing because this is the most powerful component of your article which is indeed a make or break factor.

According to Copyblogger, the 80/20 rule works best when writing headlines:

“On average, 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.”

Search results, social media, publishing platforms – they’re all overcrowded with high quality, compelling content; and the competition is tough. You should learn how to make your blog posts stand out and craft killer headlines that will convince people to click-through. The better your title, the more attention it will grab.

Take a chance and learn a few techniques of headline writing:



The main takeaways are:

  • Your headline should appeal to emotions and desires. This means that it needs to raise the right questions – typically the ones your buyers frequently ask you – and in order to provoke the expected reaction, it should be formulated using words that your prospects commonly use.

It’s scientifically proven that headlines affecting strong emotions drive the most attention. However, “positive headlines tend to perform better than negative sentiment.” However, we don’t recommend click baiting.

  • Include a keyword within your title. According to Ahrefs’ research, keyword placement on your page correlates with your rankings, and the use of an exact-match keyword within your headline is one of the most important locations to optimize in order to improve your search rankings.

Moreover, they stated that placing your target keyword at the beginning of your title also makes a positive difference.

  • Your headline should accurately and neatly summarize your whole article. Let people understand what they should expect to read before they click on your link. This way, you’ll avoid disappointment whilst lowering your bounce rate.
  • Keep your headline to maximum 55 characters. According to Coschedule: “Headlines of about 55 characters long tend to earn the highest number of click-throughs.” 

Besides, Google search results are limited by length; so, longer headlines can get cut off and won’t be fully displayed. This is why it’s best to stick to this rule.

  • Anytime you want to check if your title is good enough, use Coschedule Headline Analyzer. Coschedule Headline Analyzer is a free and user friendly tool that will score your headlines and give you various suggestions to help you craft a real diamond out of them.

In addition: use numbers, make lists and how-to guides, use trigger words, make promises, and most importantly, keep on executing superior work.


The introduction must be captivating

The introduction is very important for your writing because it defines the flow and progress of your piece. It’s mission is to attract your readers to continue reading.

a) The perfect introduction, according to Neil Patel, is one that shares the main idea of the article. You should start with describing the current situation on the market, justifying the importance of the particular problem and explaining how it affects people – your users. Then you should emphasize on the value that your readers will get as a result of reading your article. This will glue your audience to your article.

b) Another successful tactic for the introduction is to start with telling a story. The Groove HQ team tested what the the best way to start an article is, and they found that storytelling is key. According to their study, posts with storytelling drove 300% more readers than posts without storytelling.

Pro-tip: It’s best if you give a personal story or anecdote of an influencer for example. This will make your story authentic. No matter what tactic you decide on, remember to keep your introduction concise – about 6 sentences – and simple. Plus, use easy language, and keep your sentences short for better readability.


Divide your blog post into concise paragraphs

Paragraphs make your content structure clear, organized and easy to scan. They improve the readability of your post and its overall aesthetic. Furthermore, a transparent outline is necessary for organizing your content because the majority of visitors just scan your article instead of reading it. They look for something that may be appealing and try to estimate how much there’s to read. Help them with that and go for short paragraphs.

Each of these paragraphs should begin with a subheading – H2 or H3 to define the title for each following paragraph.




What’s best? Subheadings like H1, H2 or H3 will help you optimize your page for a target keyword. They’re number of on-page SEO locations where you may want to place your keyword. Make sure you add them to your next post!

There’re other methods for organizing your content and making it more reader-friendly. When possible, use bullet points, quotes, bold a fragment, and italicize some keywords. Plus, don’t forget about visual representations such as charts, infographics, illustrations, and screens.

Pro tip: It’s a good idea to number your content. It’s both helpful to your readers and easier for you to write.


Content writing itself

The most essential part of all the elements that cohesively create a perfect blog post is, of course, the writing itself. Devote some time to diligently research and find the best resources for your post. You can use tools like BuzzSumo.

BuzzSumo provides you with articles that gained the most shares over a chosen period of time. You can also use Buzzsumo to see influencers in your field and then check if they have any content covering your topics. This could be a very helpful tool when looking for topics or curating content.

Next, don’t forget to check the search results for a given subject and see what’s on the first page. In the top 10 results – in incognito mode – you’ll find competing articles. So read them all and treat them as your guidelines.


Visuals that add value

Apart from a well written copy, incorporate fine quality and relevant visuals that add value to your writing. Blog Pros analyzed about 100 high ranking articles and came to the conclusion that the best performing posts had an average of 3.2 images. Moreover, blog posts with images have been proven to attract more backlinks, and backlinks have an essential impact on your search results.

Pro-tip: Don’t forget to credit the borrowed images. For legal purposes, they need to be linked to the source.


The perfect length

SerpIQ studied the average content length of the top 10 results and it’s visible that content exceeding 2,000 words tends to perform best. The higher word count correlates with better search traffic.




Optimize for on-page SEO

As mentioned at the beginning, content writing should be based on SEO.

Add a call-to-action

Yeah, content marketing should focus on educating and helping readers with their real life issues, but also inspire them to take action. This is why a subtle call-to-action will make your perfect blog post complete.

Enclose a subtle offer or bonus material like a downloadable eBook in exchange for an email address. The requested action shouldn’t be demanding: don’t ask for too much.

Place your CTA in the header, sidebar, or footer of the post. Test their locations and change them if necessary to maximize results.


Small additions that make a big difference


Mobile Optimization

Check how your blog posts display on mobile devices. Are you ready for the era of the mobile device? Nowadays, people effortlessly switch between devices, so it’s a must to make their mobile experience flawless. This mobile-friendly test by Google will analyze a given URL and report if the page has a mobile-friendly design. Use it and verify your website.


Social Sharing

Always incorporate a social sharing feature on your blog. Since social sharing has the potential to improve the reach of your post, it makes sense to include social buttons on your page. Also, it’s a good idea to have one or two ready “Click to tweet” boxes on your page that cover a quote with a mention for the lazy ones.


Back to you

Perhaps you have your own pattern? Or some additional ideas that I forgot to add? If so, don’t hesitate to let me know in the comments below.

The post A Simple Formula For Writing The Perfect Blog Post appeared first on GetResponse Blog – Online Marketing Tips.

7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize


I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this incredibly delightful and generous post by messaging app Drift, I knew I had to steal borrow their format (sharing is caring, right?).

If you’re like me, you have multiple email accounts: one for work, one for pleasure and — admittedly — one for newsletters and other spam. As you can likely empathize with, I get a buttload of emails every day. Of which I read very few.

Here are some reasons why I actually read an email:

  • I have to. It’s either necessary for me to do my job or for me to function in society (i.e., “Your cell phone bill is overdue”).
  • It’s from a friend or family member. (My grandma is legit tech savvy.)
  • The email subject line is so gosh darn intriguing that I literally cannot not click.
  • It’s from a source I trust, and/or the value is clearly indicated in the subject line or in the email opening.

That’s pretty much it. And a quick poll of a few of my team members revealed they shared my sentiment.

^ Yes, my team members are Simpsons characters. Image via Giphy.

So, if you’re writing an email on behalf of your business (or on behalf of your client), it better fall into one of the above categories. Otherwise, it’ll end up in email heaven. Or if you don’t believe in heaven… email nothingness.

Lucky for you, we’ve compiled our (Unbounce’s) top-performing emails (based on open rate, click-through rate or other defined metric of engagement). AND WE WANT YOU TO STEAL THEM.

Here’s what’s included:

  1. Blog welcome email
  2. Re-engagement email
  3. Campaign follow-up email
  4. Holiday email
  5. Feature launch email
  6. Oops email
  7. Nurture track welcome email

Plus we’ve highlighted what made them so successful and provided actionable tips for translating what worked to your own emails.

And for your copy-and-paste pleasure, here they all are in a Google doc.

Get all of Unbounce’s top-performing emails

Copy, paste and customize em for your own email campaigns.

css: ”,
portalId: ‘722360’,
formId: ’45e05c80-b14f-4ee5-ba37-7c67ee15929c’,
target: ‘#cta-hb’,
onFormReady: function() {
if (navigator.appVersion.indexOf(‘Win’)!=-1) {
$(‘.hs-form select’).click(function(event) { $(‘.hs-form select .hs-input option’).prop(‘disabled’, false);});

.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image label {
display: block;
.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image label span {
font-size: 17px;
.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section:hover .blog-cta-content-with-image label span {
color: #fff;
-webkit-transition: 0.2s linear all;
-o-transition: 0.2s linear all;
transition: 0.2s linear all;

.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-side-image, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-side-image {
width: 61%;
display: inline-block;
margin-left: -191px !important;

.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image, .single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-without-image, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-without-image {
width: 54%;
display: inline-block;
vertical-align: top;

.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image .hs-form input.hs-input, .single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-without-image .hbspt-form input.hs-input, .single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-without-image .hs-form input.hs-input, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image .hbspt-form input.hs-input, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-with-image .hs-form input.hs-input, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-without-image .hbspt-form input.hs-input, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section .blog-cta-content-without-image .hs-form input.hs-input {
border-radius: 3px;
-webkit-background-clip: padding-box;
background-clip: padding-box;
padding: 10px 8px;
outline: 0;
border: 2px solid #0098db;
font-weight: 500;
color: #94a6af;
width: 100%;
height: 39px !important;

.single-post .section-lib-post .lib-container .entry-content div.blog-cta-form-section.blog-cta-form-section-stacked .blog-cta-content-with-image .hs-form select.hs-input, .single-resource .section-lib-post .lib-container .entry-content div.blog-cta-form-section.blog-cta-form-section-stacked .blog-cta-content-with-image .hs-form select.hs-input {
margin: 0 auto;
height: 39px !important;

By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

1. Start a conversation with your blog welcome email

This email was just one of the amazing things to come out of our two-week publishing hiatus. It’s the welcome email that is sent after someone subscribes to the Unbounce blog:

Subject line: Just another welcome email


We had three goals for re-working the blog welcome email: (1) inject personality, (2) get recipients to actually engage and (3) gain insights about what our readers actually struggle with as marketers.

Whereas our previous blog welcome email got at most one response per month, this email prompted 20 genuine responses in its first 30 days. Here’s one:


This one, too:


If that wasn’t enough, the email also sustained a ~60% open rate (multiple online sources state 50% is industry average for this type of email). We’d like to think it has something to do with our borderline self-deprecating subject line… but then, maybe we were just lucky.

Pro tip: Steer clear from generic subject lines such as, “Welcome to [company name]”. Instead, think about how to leverage pattern disruption to cut through the generic garbage and get noticed.

2. Revive dormant contacts with a re-engagement email

After the release of our web series The Landing Page Sessions, we sent this email to our unknown subscribers. (Note: We define unknown subscribers as people whose email is the only data we have, and thus cannot determine if they are market qualified.)

The goal of the email was to get recipients to check out the first season of the show, which showcases our product in a delightful and actionable way.

Subject line: Wanna binge watch the Netflix of marketing videos? 📺


The result was a 15% open rate and a 12.8% click-through rate — meaning nearly 2,000 people in lead limbo checked out The Landing Page Sessions.

Pro tip: Have content that is both entertaining and highlights your product or service as the answer to your prospect’s pain points? Consider using it to nurture dormant or (according to our definition) unknown leads to get them re-engaged.

3. Follow through on promises with a campaign follow-up email

At MozCon 2015, the Unbounce team ran the first of many successful notetakers campaigns.

The basis of the campaign is this: We tell people we’re going to take notes and collect leads on a landing page; we furiously take notes for #allthetalks; we follow up with leads and send them the completed notes. The email below was the final step in this process.

Subject line: Here are your mozcon notes 📝


Firstly, I just want to point out that the image in the email is actually a gif, which is why it looks a little silly.


No, wait, still silly.

In any case, this email had a 74.8% open rate and a whopping 60.8% click-through rate.

We suspect it performed so well for two reasons: (1) it was a really cool campaign and (2) we were able to use imagery to draw a connection between the person behind the “Send email” button and the person dancing awkwardly at the conference.

Pro tip: If you have the opportunity, showcase that there’s a real person behind the email you’re sending.

4. Delight your contacts with a holiday email

This email had just two simple goals: (1) to delight the heck out of our existing contacts and (2) to let customers know about our revised holiday hours.

Subject line: A Little Gift, From Our Team to Yours 🎄


Caption: (BTW, if you want to watch the hilariously Canadian video, you can check it out here.)

Did it deliver? You betcha it did.

We sent this baby out to nearly 70,000 contacts, and ~15,000 (20.9%) of them opened it. Plus we got some pretty cheery replies, which is always a symbol of success here at Unbounce.



Pro tip: Take a break from the sell, sell, sell emails and give your contacts something truly delightful, just because.

5. Speak to pain points and solutions with a feature launch email

This email was sent only to existing customers on our professional plans, with the goal of getting them to try out our then-new Dynamic Text Replacement feature.

Subject line: Just Launched: Make Your Landing Pages More Relevant with Dynamic Text


To find out what language people were already using around keyword insertion, the team dug into existing content on the web (blog posts, thought leadership content, community discussions, etc.).

In particular, they wanted to find out how performance marketers were defining the problem that keyword insertion helped to solve. The biggest takeaway revolved around “relevance,” so that’s what the email focused on.

And it seemed to pay off, with an open rate of 33.6% and a click-through rate of 7.4%.

Pro tip: Know your audience. For messaging that truly resonates, dig in and find out the type of language they use before writing even a single word of copy.

6. Turn a negative into a positive with a delightful “oops” email

If you caught Stef Grieser’s talk at CTA Conf 2016, you might remember that some of our best performing emails are oops emails (that is, follow up emails we send after we mess up the original). Now, we’re not suggesting you screw an email up on purpose, but a mistake presents a great opportunity for humility and delight.

Take this email from our Customer Success department.

Subject line: Oops! I know you’re Gary, not <<Test First Name>>


As you might have gathered, we made an error with our Merge Tags that caused <<Test First Name>> to appear instead of someone’s actual name (*facepalm*).

We followed up with a delightful oops email, which had an open rate of 75.5%. Plus, it provided us with a second opportunity to present the content of the initial email (encourage signups for the webinar).

Pro tip:Never overlook an opportunity to turn a negative into a positive. Oops emails are a great way to be transparent and build rapport with your audience.

7. Engage with qualified leads with a nurture track welcome email

This email was sent to two distinct segments: contacts on marketing teams and contacts who work at a digital marketing agency. It was kind of a nurture email, but also kind of not. The goal was to engage with prospects in a super personable way and build rapport.

You’d think with what little spare time we all have, a shorter email would always outperform a longer one (best practices say so, at least). However, that wasn’t the case with the email below.

Subject line: Allow myself to introduce… myself.


Not only does this email have a 33.17% open rate, it gets a ton of thoughtful responses. Like this one:


And also this one:


Of course, not everyone was thrilled with the lengthy nature of this one, but the responses were mostly positive, so it’s an interesting thing to test in your own email campaigns.

Pro tip: Use best practices as guidelines, but don’t shackle yourself to them. While keeping marketing emails short is generally a good idea, you also have to consider the context of what you’re hoping to accomplish — in this case, to establish a personal rapport and voice for following emails.

Tips, tricks and takeaways

These emails worked for us, and I hope they work for you, too. Keep in mind the following pro tips though, before you go all copy-pastey crazy.

  • Steer clear from generic subject lines such as, “Welcome to [company name]!”. Instead, think about how to leverage pattern disruption to cut through the generic garbage and get noticed.
  • Have content that is both entertaining and highlights your product or service as the answer to your prospect’s pain points? Consider using it to nurture dormant or (according to our definition) unknown leads to get them re-engaged.
  • If you have the opportunity, showcase that there’s a real person behind the email you’re sending.
  • Once in a while (like during the holiday season) take a break from the sell, sell, sell emails and give your contacts something truly delightful, just because.
  • Know your audience. For messaging that truly resonates, dig in and find out the type of language they use before writing even a single word of copy.
  • Never overlook an opportunity to turn a negative into a positive. Oops emails are a great way to be transparent and build rapport with your audience.
  • Use best practices as guidelines, but don’t shackle yourself to them. While keeping marketing emails short is generally a good idea, you also have to consider the context of what you’re hoping to accomplish.

What are your top-performing emails? Have any pro tips you’d like to share? I’d love to hear ‘em in the comments.

Original Source: 7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

Affiliate Marketing Automation: Goals, Needs And Wants

Affiliate marketing and automation go hand-in-hand. However, while many eCommerce sites – often following Amazon’s footsteps – are taking automation very seriously for their B2C operations, their affiliate programs are very far from a functional, result-oriented automation.

In this three-parts overview, we’ll see together how to set goals, assess the current situation, implement, benchmark and improve your affiliate program with automation.


What automation is here for

A very important disclaimer. Automation is not here to substitute your affiliate manager, nor to replace the relationship management that make or break an affiliate program. Automation is here to take care of the repetitive tasks, so your affiliate marketing team can focus on adding value where the human component does make the difference.


What are your affiliate program goals?

While each and every business would love to grow their sales exponentially overnight through affiliate marketing, there’re several variables that influence your realistic affiliate goals. They include your business type (B2C, B2B, C2C, etc.), your target markets, and the maturity stage of your vertical and Company.

If you’re a well-known brand, which has already invested millions in awareness and engaging customers, you’ll need automation to segment, inform and motivate the scores of affiliates who’ll become part of your affiliate program. In this case, your goals with affiliate marketing and automation are likely to be focused on providing timely updates to your top, professional affiliates about promos etc. And to educate your long-tail affiliates about effective and efficient way to use SEO, SEM, Social Media, etc to bring commissionable sales.

If you’re a new entrant, offering new solutions to a clear market’s need, then automation will be mainly about providing customizable content to affiliates, so they can use it to educate the market. To share with your affiliates your successes and milestones, in line with their promotional methods. That can be a special coupon to celebrate your first 1million users, a limited edition for a tangible product, etc.


What are your affiliate program needs?

Affiliates want reliable, real-time, clear measurements of what’s working for them, and what’s not. Let’s imagine I offer you to promote my services. You’re not exclusive to me, nor I’m exclusive to you. Anyone else can accept my offer, meaning there’re no barriers to entry. On top, you do all the work upfront, without any compensation in advance. In the best case scenario, I’ll pay your dues the month after you delivered me sales.

Under these circumstances, you’d at least expect me to give you accurate updates about how many eye balls are turning into leads, how many leads are turning into buyers, and how much buyers are spending. So, you can scale-up on the segments who work well, and cut-back on (or redesign the campaigns for) the segments which aren’t converting into sales.

This is the easy part of automation for affiliate marketing. There’s a wide variety of SaaS and installable affiliate tracking solutions, plus affiliate networks you can join. A tracking solution just offers KPIs like clicks, leads, sales and commission amount. Then you have to find your own affiliates. Where an affiliate network comes to play, plus its own affiliates, that you can invite to promote your program. It makes affiliate recruitment easier.




What are your affiliate program wants?

This is the area where there’s plenty of room to grow, and to gain an edge on your competitors. By making automation the rule, and not the exception, you can streamline your affiliate marketing efforts, and focus your affiliate mangers time on what matters, instead of taking care of repetitive tasks.

Aspects of an affiliate program that you can improve with automation include:

1) Sending relevant updates to your affiliates, based on their promotional methods

2) Sharing coupons and deals

3) Implementing funnels to activate, retain and grow your affiliates, based on what do and don’t do (first login, first sale, first substantial commissions, last login, last sale, etc.)


What do you want to know?

This is your opportunity to speak-up and be heard. My next articles will keep in consideration the main areas of interest that you have when it comes to affiliate marketing and automation. Are you just starting your affiliate program, and trying to understand if you should go for an in-house affiliate program manager or an affiliate outsourced program management (OPM). Are you already a maverick of affiliate marketing, and you want to bring your program to the next level with automation?


Back to you

Thanks for being part of this conversation!

Post your questions, dilemmas, strategies, successes and challenges.

The post Affiliate Marketing Automation: Goals, Needs And Wants appeared first on GetResponse Blog – Online Marketing Tips.