Get excited, because our biggest-ever online marketing conference is back in 2019! This time we’re taking ResponseCon to Boston for intensive two-day training. This is your chance to get certified – and meet and mingle with industry experts, GetResponse users, and partners.
Early bird tickets are on sale now – so get in quick!
Last year’s events in Boston, Denver, Austin, and San Diego were a huge hit, as was our ResponseCon series in Warsaw and Malaysia. Online experts Andrew Davis, Michael Brenner, and Jamie Turner brought the house down – and we can’t wait to do the same next year.
Is ResponseCon for me?
ResponseCon is for you if you’re marketing and tech-savvy, and want to delve deeper into marketing automation, email, and landing pages. You might be a marketing manager, small business owner or CEO. And if you’re a fan of our platform, you’ll get the chance to mingle with your peers – including our team and CEO.
Why should I attend?
ResponseCon is the only international marketing event that blends world-known speakers, free tools, and practical workshops to get you certified.
Just for coming along, you’ll get access to some really effective tools and online courses to hone your skills long after the event ends.
There are also real-life case studies with top brands, one-on-one sessions to suit your business challenges, certification workshops, and endless networking opportunities with people just like you.
Who are the keynote speakers? Keep an eye on your inbox for all the details!
Early bird tickets now on sale
Get your early bird tickets today (starting from just $139) or subscribe to stay in the loop. And if you’re already a GetResponse customer, you’ll get 30% off your ticket.
See you in Boston!
“How to become a millionaire?” you ask. Some may say “earn ten million and spend nine.” It’s probably not the best advice you can get.
There are many ways you can become a millionaire, but today, while celebrating the National Be a Millionaire Day, you can simply start focusing on improvement, and then the millions will come.
GetResponse is always there to help with growing your business and improving your marketing. Today, I’ve created a list of our (somewhat unusual) articles that will help you save money, and inspire you to strive for success:
In this article, you’ll find out what’s the link between the opera composer Rossini and accountability partners, or how to minimize the time spent on unproductive meetings by standing up and holding a medicine ball. Also, learn how to optimize your to-do list, sorting it by energy level. Becoming a “ridiculously productive person” is way easier than you think.
Do you ever think that the only possible way to become a millionaire is to win a lottery? Well, “the rich and famous” beg to differ. Find out why successful people don’t believe in gambling, don’t watch reality TV, and rarely read for pleasure. And why, on your journey to success, even your breathing matters.
Reaching your business goals becomes practically impossible if you neglect rational budgeting and efficient time managing. If you’re a freelancer solopreneur in the online environment, you know it might become increasingly difficult over time. That’s why you should check out this list of apps that help you save time, money, and keep your project efficiency. See which apps fit your needs and will make your life easier :).
Top 10 Books on Success Mindset Every Solopreneur Should Read & Top 10 Books on Persuasion Every Solopreneur Should Read
If you need a more psychological approach to self-improvement, these two lists are definitely for you.
Read the first ten books to find motivation, change your habits, overcome fear. Learn the importance of a checklist, why your talent alone isn’t enough, and master the art of quitting. Once you set your mind on success, you’ll reach your goals in no time.
And why is persuasion important? When you’ve changed your own mindset, you should start influencing other people. Understand how people make decisions. Get your ideas noticed. Become fascinating. Find out why “marketing is about spreading the love.” All that and more in ten really enjoyable books.
Are you afraid of monetizing your skills? What is stopping you from charging people for services they would definitely pay somebody else for? Do you fear you won’t deliver on your promises? Are you sure your audience will not accept “high rates” and then ask for refunds? Do you think you suck at sales? Well, after you answer these questions, let this article solve your problems. Get rid of your excuses – help other people and they’ll be happy to pay for your time and expertise.
Don’t risk losing money with your business’ WordPress website! Convert your visitors into paying customers. This article will teach you all the things you need to do to manage a profitable site and keep your customers coming back – from increasing security and improving site speed to tracking the results.
As the author of this article says, getting into ecommerce can be the foundation of a profitable company or a significant step towards growing your existing business. Either way, you should know the basic factors contributing to a successful ecommerce business strategy. Whether it’s making the right first impression or securing your shipment – these actions aren’t that hard to do. And this is the best time to hop on the ecommerce bandwagon if you haven’t already.
Email marketing can do wonders, we all know it by now. But did you know that if you do it right, you can turn your loyal customers into your brand’s advocates? Nurture your customers with your emails and encourage them to promote your brand. Then, you’ll see your ROI grow beyond measure. This guide has all the actionable tips you need.
Affiliate marketing programs can bring you a steady income even if you’re away from the screen. It’s an easy-to-track, low-risk, cost-effective opportunity for you and your business. All it takes to become an Affiliate Marketing Superhero is understanding how it works – and this infographic is here to help. It will show you how affiliate marketing began, what are the benefits of it and the steps you’ll need to take. It’s easy!
Some customers that subscribed to your list will lose interest and stop opening your emails. That doesn’t necessarily mean losing money – just be ready to re-activate them. Here, you’ll find some great strategies to make your subscribers engage with your brand again, and a LOT of inspiring ideas for subject lines. You can win these customers back and save the dollars you were about to spend on wooing new subscribers.
If you identified Instagram as the best platform to promote your business, and you dread the costs that it will bring – dread no more. This article will show you how to make the most of your promotion. You’ll also see how to advertise based on your goal, how to include a call-to-action, what shoppable tags are and how to use them in collaboration with an influencer.
Together with SmartInsights, we’ve created a global benchmarking research to make email marketing and marketing automation work harder for you. In our report, you can find many surprising findings and compare respondents’ marketing behavior to your own. Also, you can listen to our podcast, where Dr. Dave Chaffey and Michał Leszczyński talk about the key findings of this report and why strategy is crucial for growth.
Last but not least, here are five quotes from business leaders that prove hard work is all you need, and you need it now. There’s no substitute! Add commitment to your ideas, and your dreams of becoming a self-made millionaire will become your reality sooner than you expect :).
Tell us about your inspiration to be successful! Do you have any unusual tips and tricks to grow your revenue? Let us know in the comments below
The post Be a Millionaire Day – 14 Articles to Inspire You Today appeared first on GetResponse Blog – Online Marketing Tips.
We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert.
However, when used across the board, this advice can backfire.
As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t necessarily disclose pricing on the page. When there’s no pricing, but instead a form requiring a name, phone number, and email, the visitor knows:
- They’re going to need to talk to someone to get an answer to their question (they’re well aware you can’t give a customized quote from such limited info), plus, prospects are very reluctant to give their information out to just anyone.
- They can click the back button and find a competitor that will give them what they want faster.
So why would we expect a form with super generic fields to be compelling enough for someone to engage with us in all cases?
As we’ve found at our agency KlientBoost, by increasing the amount of steps and the amount of form fields, we could actually increase conversion rates. The key here for us has been the order in which we present our steps and what info we ask for first.
Can more form fields really increase conversions?
As you may know, adding form fields goes against everything we’ve typically been advised to do:
And while there are certainly cases in which fewer form fields are best, we’ve found adding more of the right form fields in progression can help ease conversion anxiety. When done correctly, it can take your free quote/lead generation landing pages to the next level.
At our agency we call our multi-step form approach the Breadcrumb Technique – think Hansel and Gretel where the breadcrumbs lead them in the right direction.
Experimenting with the Breadcrumb Technique
This is the landing page version of the sales technique called the “Yes Ladder”. It’s the art of eventually getting to what you want (the conversion) as a marketer, by getting visitors to say yes to much smaller requests first.
Instead of having one page and one form to capture leads, you spread the form fields across two or more steps. So potential leads that visit the first page via your ads will fill in a short form and, after clicking the CTA button, they’re directed to the next step.
The first step starts with the least personal questions that allow the visitor to stay anonymous, whereas the second (and possible additional steps) ask for more, (albeit) reasonable, personal information. Here’s an example from one of our clients ZipLending. Their landing page offers a quote for rates on mortgages:
Notice the questions being asked in the step one form:
- What kind of property are you considering?
- What is your estimated credit score?
- What is your desired loan amount?
All fairly low threat questions that allow the prospect to stay anonymous but feel like they’re going to get a quality answer they’re looking for, tailored to them.
Next, they’re directed to the second step form fields:
This step asks for more personal information, but logically reminds the prospect we need this information to send custom rates their way.
And while I can’t share the nitty gritty numbers of this test, I can share some high-level results. After the multi-step changes were made in the form above, we were able to bring in 35 more leads for ZipLending from March 2017 to May 2017. The client also noticed they were really high quality leads because of the qualifying questions we had included in our first step.
When we experimented with a multi-step form for another client, Garza Law, we were able to steadily increase the number of leads, bringing in 66 more in March 2018 than in December 2017, for example. Here’s a look at that:
Depending on the industry you’re working with and the typical value of a lead, 35-66 more leads in a given month can be a huge upgrade for a client and it’s why we’re thrilled to be able to deliver this via the multi-step form approach.
Why the BreadCrumb Technique is a cool experiment
If you want to try this with your landing pages, on the first step form, you set up questions pertinent to what the prospect might ask had they called you on the phone. This establishes the custom nature of what they will receive in return.
In the particular example we’ve outlined above, the visitor is interested in getting a no-obligation quote. So surely we’d need certain information on what they’re looking for to be helpful, and because the prospect understands this they’re more willing to participate for the perceived, increased value.
Replacing highly personal, red-flag-raising questions in the first step with questions that help the prospect hone in on exactly what they’re looking for will not only grow your conversions, but often improves lead quality as well.
Additionally, on the ZipLending page, notice the the headline changes between step one and two to let people know that they’re not yet finished with the process.
The “get rates” CTA button text also changes to “send rates”. If the language does not differ from your step one to step two, this could cause a drop in conversions as people may think the form just refreshed and they’re done with the process.
The psychology backing up this technique
After filling out the initial questions in step one, the last step of filling out the more sensitive fields like name, email, phone number becomes much easier because of compliance psychology.
Dr. Robert Cialdini said it best:
“Once we’ve made a choice, we will encounter personal and interpersonal pressures to behave consistently with that commitment.” Influence – The Psychology of Persuasion
In other words, once you commit to small things, you’re more likely to continue onto bigger commitments aligned with your initial decision.
Scott Fraser and Jonathan Freedman also conducted research on how to get people to say yes. They went door to door asking people to put up a sign that read: “Drive Carefully” in their front yard, but only 20% of people agreed to this.
They then did the same test in a nearby neighborhood, but this time they asked people to put much smaller signs in their yard. This created the opportunity to get them to eventually say yes to putting up the original, larger signs.
Next time around, 76% people agreed to put up the larger signs compared to the original 20%. Psychology baby!
Following the multi-step model designed to ease visitors into a commitment, here’s another successful built-in-Unbounce landing page example from one of our clients:
The first step
The second step
Successful multi-step forms weren’t a one-time thing for us
What’s cool is that this multi-step landing page technique has worked for us at KlientBoost several times for different clients.
Below you can see our client Mention’s Unbounce landing page offering their free demo, Auto Buyer’s landing page for their offer on your vehicle, and Watchex’s estimate for purchasing your Rolex. These campaigns all followed the same breadcrumb technique:
Progress bars can help light the way
When it comes to multi-step landing pages, something to consider testing is adding a progress bar, or a step wizard. This is especially handy when you have more than two steps, like the following example:
The wizard signals to people just how much they will need to fill out, which can help ease any uncertainty about how much information is required.
How do you try out The Breadcrumb Technique on your Unbounce landing pages?
It’s easy! Instead of having your usual one-step form, head to your form confirmation dialog and make your first-step’s form destination direct to the url of your second step (See below).
When you select the form in the Unbounce builder, you will see options on the right of where the form confirmation goes. Under confirmation, select “Go to URL”, then paste in the url of the second step form, and make sure that the “Append form data to URL” is checked.
For the second step of the form, you must make sure a very crucial step is completed, otherwise the information from your first step will not pass over and you will not receive a full lead. See below:
You will need to create hidden fields with the same field IDs of the form fields on your first step. If they don’t match, the information will not pass over. As long as you have all fields from the first step as hidden fields on the second step, you should be just fine.
Now that your first and second step are linked together correctly, you can continue with your regularly scheduled programming of sending the second step form to your form confirmation dialog (or a thank you page). All done!
Unbounce has an easy multi-step function
There’s always more than one way to do something! Although this requires some development work, Noah Matsell from Unbounce has some helpful tips on creating multi-step forms within the same page/url. This means you won’t need to paste in the second form url as the destination of your first form.
Note that this workaround allows you to create a form with one field per step, so this may not work for those who would like to have several form fields appear in a given step, however you can test out what works for you.
To create these multi-step forms on the same page:
Create your form in Unbounce.
Create a new button element for your ‘Next’ button and one for your ‘Previous’ button. Keep in mind when positioning these buttons (and your form submission button) that only one field will be shown at a time.
Update the script with the ID of your ‘Previous’ and ‘Next’ button elements. Tip: Make sure you exclude the ‘#’ in the ID.
Copy the CSS from ‘multistep_form.css’ and paste it into the Stylesheets section of your page.
That’s it! See the whole process and the required code here.
Test out the technique on your next landing page
It might take a bit of practice to figure out the correct questions to be asking on your first step, or to find out the type of language to use on your form; but that’s what conversion rate optimization is all about: testing and trying new things to see what sticks. Ask the questions your visitors want answers to, and ask the questions your sales people need answers to to give a prospect a more personal answer.
If you give this a try, we would love to hear about your experience with a comment below.