In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead.
Have a look at this steep slope from Google Trends:
But content marketing isn’t new. Certainly not as new as this graph would suggest.
Businesses have been producing content to create hype and desire for their solutions for a very long time. What’s new is the technology and channels we use to distribute this content.
It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin.
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<p><a href=’http://contentmarketinginstitute.com/2016/07/history-content-marketing/’><img src=’http://contentmarketinginstitute.com/wp-content/uploads/2016/06/History-of-Content-Marketing-Infographic-2016_FINAL.png’ alt=’History of Content Marketing 2016′ width=’792px’ border=’0′ /></a></p>
Original Source: The History of Content Marketing [INFOGRAPHIC]